App Tutorial

Naluri.life

Naluri is digital health app that focus on delivering holistic health program for physical and mental health.

Objective

Improve new users engagement by giving clear understanding of the app.

This is based on users feedback, where users find the learning curve to be quite steep when they just installed the app.

Project Overview

App tutorial is a walkthrough tutorial on how to use the app when user first sign up on the app.

Contributions

- Conduct user interview about users first week experience
- Design the experience from concept to wireframe
- Create prototype for testing
- Conduct usability test and user interview of the solution
- Iterate the design based on users feedback
- Create success metrics and align with data team
- Align with the development team on weekly deliverables
- Align with the content team on the main message

Results

Initially Design:
The initial design for tutorial is taking user through the app features one by one with exit page in every steps.

Through usability test, we find that:
- Users feel that the tutorial is endless
- Users were lost because they don't understand where these feature are in the app

Final Design:
So we changed the flow to:
- Explain the app in an overview for users to get an overall understanding
- Features tutorial will be triggered only when users interact with the feature for the first time

The app overview tutorial was opt in by 81% number of new users and out of that cohort we see a 74% success rate. This indicates that tutorial is needed by users and we are answering to that need.

The feature tutorial has various success rate from 26% to 65%.