Naluri Coach Recommendation

Naluri.life

Naluri is digital health app that focus on delivering holistic health program for physical and mental health. Naluri Coach Platform is an internal tool that coaches (psychologist, dietitians, fitness trainer, etc) use to deliver care to their users.

Objective

Increase the first 7-days user retention by integrating app usage as part of care delivery

Project Overview

AI-based topic recommendation for coaches to talk about with members based on activities users have done on the app in the last 24hr - 1 week.

Contributions

- Understanding coaches pain points and needs from coaches and operation team
- Align with stakeholders (Care Delivery team) on the desired standard of coaching and how the feature can support that
- Work together with data team about the iteration of the AI
- Increase the adoption rate by working closely with the coaching team
- Align with engineering team about the requirements
- Design the UI of the coach recommendation

Results

- 50% increase in efficiency of Coach Assistants
(from 30 min of manually listing down the member activities for the coaches vs 10-15min to send a reminder to coaches respond to the member activities)

- 18% improvement on the first 7-days user retention
(from 26% to 32% active members)