iPrice Homepage

iPrice
iPrice is an e-commerce aggregator where customers can compare prices from multiple e-commerce platforms.
Objective
Distribute high potential links from homepage to the product listing pages (PDP) due to many links that lead back to homepage. This will help the PDP pages to rank better in SERP (Search Engine Result Page) a.k.a Google.
Project Overview
A homepage revamp to accomodate ~600 links while giving an esthetic look to prompt users to click within 1 sprint (2 weeks).
Contributions
- Design the experience from concept to UI design
- Align with the engineers on the deliverables
Understanding The Links Type
Based on google analytics tracking, electronic category are mostly brand-category content grouping (eg. asus/computing) while for fashion category are mostly brand content grouping (eg. louis-vuitton)

The links highlighted in blue is electronics, the rest is fashion.
Understanding The High Potential Links
High potential links means the links that has high increase in traffic if it goes up by 1 rank in Google.

From the SEO perspective, the links that have to be put on the page are all type of links: brand-category, brand, category, PDP, PLP, etc, and the number of links for each category varies from each countries.

The placement also play a big part, the higher the links on the page, the more weight it carries.
Results
A lot of iteration happened in between but here's the final design for 1st release. In the end, it can fits 450-500 links on the page depends on the countries.
Ranking improvement
Time Period: 15 days before and after relase for MY
Pages: 225 pages was monitored, 61% pages (138 pages) have rank improvement
Ranking Improvement: Average 0.137 rank