Lesson Playlist

Naluri.life

Naluri is digital health app that focus on delivering holistic health program for physical and mental health.

Objective

Increase engagement and retention by creating a personalised self-learning experience

Project Overview

Lesson Playlist is a curated 8-phases lessons list based on users' health goal.

Contributions

- Design the experience from concept to wireframe
- Create users stories and iteration and prioritise them
- Create success metrics and align with data team on tracking
- Align with the development team on weekly deliverables
- Align with necessary parties, like data team, operation team, coaching team and development team
- Align with third party vendor for the LMS platform that support the playlist

Results

Lesson playlist is the first step towards the app personalisation. Looking at this impact, it is released under Naluri 3.0.
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It’s difficult to determined the causation between retention and lesson playlist because there are other initiative that was ongoing as well, so we analyse the retention in overall.
- Naluri 3.0 shows an improvement for 7 days retention rate for all coaching categories (intensive and light coaching)

- Naluri 3.0 also shows an increase in overall lesson completion rate from 63% to 79%.